Procure Impact and Be The People Partner to Launch Experiential Retail Concept that Turns Everyday Purchases into Meaningful Action
New partnership will transform passive retail environments into immersive experiences that inspire people to participate in building stronger communities
Procure Impact is proud to announce a new partnership with Be The People to create immersive retail experiences designed to transform everyday purchases into opportunities for community impact.
The partnership is rooted in a shared belief: people want to help their communities, but often don't know where to start.
About Be the People
Be The People puts a name to a nationwide movement that’s happening in communities across the country. By helping Americans do what they do best—roll up their sleeves and solve problems in their communities—we can reignite the American spirit and ensure the nation’s next 250 years are even better than the last. Supported by a broad coalition of organizations, businesses, philanthropies, artists, athletes, and faith and cultural leaders, Be The People is bringing together thousands of proven, community-led solutions into a shared problem-solving platform that lifts up the stories of those who are working together to solve problems holding others back and shows Americans how to contribute and make a difference where they live.
An experiential retail concept
The experiential retail concept will feature thoughtfully curated products from social enterprises, purpose-driven brands, local businesses, and entrepreneurs whose work creates jobs, expands opportunity, and strengthens communities. Through immersive storytelling, consumers will be invited to meet the people behind the products, understand the impact of their purchases, and discover ways to take action beyond the transaction.
“We believe there is an enormous, often unarticulated hunger among people to contribute—to feel connected to something bigger than themselves and to know that their everyday choices matter,” said Lauren McCann, Co-Founder and CEO of Procure Impact. “This partnership is about tapping into that desire and making participation accessible. We want to turn passive retail into emotional participation—to create experiences that spark curiosity, deepen human connection, and show people that even the smallest actions can create ripple effects that change lives and communities.”
The collaboration will leverage Procure Impact's network of thousands of mission-driven products and its growing reach across the hospitality industry, alongside Be the People's work to inspire individuals and communities to recognize their agency and take action.
More than products on shelves
Rather than simply placing purpose-driven products on shelves, the concept will surround those products with the stories, context, and calls to action that help consumers understand the people and communities behind them. Each interaction becomes an invitation: to purchase with intention, to learn more, to get involved, and to recognize the power each person has to contribute to positive change.
“We believe everyone has something to contribute to making their community stronger,” said Elena Dussaq, President of Bigger Picture, the nonprofit organization behind Be The People. “This partnership creates a new opportunity to reach people where they are, share inspiring stories of changemakers, and help more Americans discover ways to make a difference in their own communities. We want more people to recognize that we all have a role to play, and that together, we can solve the challenges facing our communities.”
Starting in hotel marketplaces
The partnership will focus on bringing the concept to high-traffic hospitality and retail environments, transforming traditionally transactional spaces into experiences that create a deeper sense of meaning and connection. New signs arrive in more than 500 hotel marketplaces in early November.
The goal is to demonstrate that commerce can be more than consumption, but a form of connection and ultimately can create jobs and strengthen local businesses.
Through this collaboration, Procure Impact and Be The People aim to create a new model for experiential retail—one that turns consumers into participants and everyday transactions into a springboard for building stronger, more connected communities.
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