Co-founder & CEO
Laura DeFrancesco Ross
Our Leadership Team
Laura DeFrancesco Ross
Laura, who we call 'LDR', joins Procure Impact with extensive experience in operational and leadership development roles in financial services, consulting and the social sector. She leads our operations and social enterprise division, manages our event and gift activations, and doubles as a graphic designer in a pinch.
Prior to joining Procure Impact, LDR was Vice President of Programs and Operations at Stand Together Foundation, one of the nation's largest venture philanthropy funds. Before joining the social sector, she worked at PwC, Goldman Sachs, and completed a Masters of Science at Foreign Service at Georgetown University.
LDR is a proud New England native and mom of two spirited young girls, Auggie and Frankie, who are raising a small flock of backyard chickens.
Jen is a purpose-driven leader who has created a platform for success across a wide range of focus areas including real estate, hospitality, social impact, education, humanitarian and wellness. She is a seasoned executive with experience in both for-profit and non-profit organizations. A former Division 1 athlete, she has an entrepreneurial spirit with a bias towards action and has leadership expertise in strategy, operations, culture, communications, change management, and strategic alliances and partnerships.
Prior to joining Procure Impact, Jen was the Head of Enterprise Operations at the Local Initiatives Support Corporation (“LISC”), the largest Community Development Financial Institution in the country doing work in economic development, especially in communities of color. She joined LISC from Georgetown University’s Beeck Center for Social Impact + Innovation, where she served as the Center’s Lead on Inclusive Community Impact Investing. She has worked extensively on strategies to deploy capital to low-income communities and has been an advisor to the White House, US Department of Housing and Urban Development, members of Congress, IRS/Treasury, and the Small Business Administration. She also founded the Beeck Center Investor Council—a cohort of investors, developers and fund managers focused on supporting community impact—and was a member of the Center’s Fair Finance initiative, examining structural inequities in the financial system.
Before joining Beeck, she spent nearly two decades in the real estate business, leading a variety of asset management and private equity strategies for hospitality portfolios, including oversight of development plans, investment strategies and recruiting.
Jen is involved with various youth empowerment initiatives in East Africa. She is working on increasing educational opportunities for children in rural communities through holistic community development. She is also a certified yoga and mindfulness instructor and co-founded a community program in the Anacostia neighborhood of Washington DC. In 2015, Jen founded Awake Mindfulness, a company that teaches mindfulness in corporate settings.
Jen is a graduate of Cornell University, where she was a member of the Women’s Varsity Basketball team.
Co-founder & CEO
Lauren has seen first-hand the role that businesses can play in transforming lives through their purchases. One of her family members who has a disability, regained confidence and independence, when Fortune 500 companies started buying their original art for their corporate facilities. Lauren launched Procure Impact to make it easier for companies to leverage their purchasing power to uplift and empower individuals with barriers to work.
Lauren is also the Founder of CALLIOPE, a mission-driven impact studio and consulting firm that builds, grows, scales, and invests in models that maximize human dignity, transformation, and social impact.
Lauren previously served as Executive Vice President of the Stand Together Foundation, where she co-developed the vision, model, and approach to the foundation's venture philanthropy that helps grow and scale innovative models that help break the cycle of poverty.
Prior to joining Stand Together, Lauren served as vice president of strategic development for the National Association of Manufacturers. Lauren held additional roles in external relations at the National Alliance on Mental Illness (NAMI) and the Mercatus Center at George Mason University.
She is currently on the board of directors for the National Black Bank Foundation, dedicated to revitalizing black banks and closing the racial wealth gap and The Phoenix, a sober active community which has helped over 60,000 people grow stronger together, overcome the stigma of addiction, and rise to their full potential.
Lauren is a Fellow of the inaugural class of the Civil Society Fellowship, A Partnership of ADL and The Aspen Institute, and a member of the Aspen Global Leadership Network.
Our hearts and experience are rooted in increasing access to the dignity of work for individuals with underestimated potential. Together, we believe that we can create a vibrant B2B marketplace for social enterprise product procurement in the United States and impact millions of lives in the process.
Meet the People Behind the Movement
Amy Rees Anderson
Forbes author, founder of REES Capital and founder and former CEO of Mediconnect
Founder & CEO, Baldi Management Group
Co-Founder, Health-Tech Entrepreneur, and Investor
Former Chief Development Officer at Subway
Chairman, Global Entrepreneurship Network
Vice President, Global Social Responsibility, Blackbaud
Managing Director, Civil Society Fellowship
President & CEO, REDF
President & Executive Director, Manufacturing Institute
Vice President, Strategic Innovation, Pacific Hospitality Group