Today, we celebrate an incredible milestone: twenty-three trailblazing hospitality companies have pledged over $7.4 million to support overlooked communities, bringing us to our initial Dignity of Work Pledge goal of 100,000 hours of paid employment for individuals facing barriers to work. In partnership with the American Hotel & Lodging Association (AHLA), the largest hotel association in the United States with over 32,000 member properties, this pledge demonstrates the hospitality sector’s commitment to using business as a force for good.
At Procure Impact, we believe that responsible sourcing has transformative potential. "Hitting this milestone for the Dignity of Work Pledge is an incredible example of how the hospitality sector is pioneering new ways to connect, inspire, and elevate purpose through every stay," said Jen Collins, Co-Founder & President of Procure Impact. “Each purchase on our platform creates economic opportunity for people with barriers to work – people who are ready and able to produce high-quality products that show what they are truly capable of.”
Creating Real Impact, One Purchase at a Time
The impact of this pledge reaches far beyond numbers—it touches lives. Companies participating in the Dignity of Work Pledge not only show their commitment to responsible sourcing but also deliver tangible social impact to communities nationwide. Every dollar spent through the Procure Impact Marketplace channels millions in revenue back into businesses that empower vulnerable populations, including people with disabilities, veterans, refugees, and those who have overcome significant personal challenges such as homelessness, trauma, or addiction.
Through Procure Impact’s platform, companies can track the impact of every transaction, measuring progress in employment hours created. We distribute monthly impact reports that give participating companies insight into their social impact achievements, enabling them to share meaningful progress toward their goals and celebrate the change they drive.
The Power of Purpose-Driven Procurement
Procure Impact is more than a B2B marketplace; it’s a catalyst for change that is the first of its kind. By connecting companies with high-quality products exclusively made by over 100 vendors from underserved communities within the United States, we offer businesses a chance to create social impact through their daily operations. One example is Cameron’s Coffee & Chocolates, a vendor in Fairfax, Virginia, that employs 30 people with disabilities and is now in 90 hotels due to demand from the Procure Impact platform.
Our Partnership with AHLA’s Responsible Stay Initiative
The Dignity of Work Pledge came to life in March 2024 in partnership with AHLA’s Responsible Stay initiative—which encompasses sustainable practices in sourcing, energy efficiency, water conservation, and waste reduction—providing a framework for hospitality companies that aspire to align their core values with their purchasing power.
“As part of our Responsible Stay initiative, we at AHLA are delighted to have helped these amazing hospitality companies take care of guests and uplift the communities they serve while achieving responsible sourcing and community impact goals. The strong participation we’ve seen in the Dignity of Work Pledge is a credit to the hospitality industry and the compassionate people who power it,” said AHLA Interim President & CEO Kevin Carey.
Dignity of Work Pledge founding partners include Atrium Hospitality, CoralTree Hospitality, Davidson Hospitality Group, Modus Hotels, Pacific Hospitality Group, Pyramid Global Hospitality, Sage Hospitality Group, and 21c Museum Hotels. Several other hospitality companies have since joined the campaign, including Concord Hospitality, Donohoe Hospitality, HEI Hotels & Resorts, Highgate, Host Hotels & Resorts, Hotel Equities, Makeready, McKibbon Hospitality, New Waterloo, Peachtree Group, PM Hotel Group, Practice Hospitality, Soul Community Planet, Springboard Hospitality, Staypineapple, and Western States Lodging Management and Development.
Expanding Our Vision: 1,000,000 Hours of Work by 2030
With an unwavering commitment to this mission, Procure Impact is setting an ambitious yet achievable new goal: 1,000,000 hours of work across industries by 2030. Lauren McCann, Co-Founder & CEO of Procure Impact, extends this invitation by stating: “We invite all corporations committed to responsible sourcing to join the Dignity of Work Pledge. We will continue to raise the bar for corporate America, and we are excited to support companies in turning positive intentions into tangible actions.”
Procure Impact is committed to elevating this movement across all sectors and welcomes new partners ready to turn purpose into action. We invite businesses from every industry to join us in the Dignity of Work Pledge and make a lasting difference.
For more information about Procure Impact, visit procureimpact.us or reach out through our contact form.
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