2025 Procure Impact Awards: Celebrating Purpose-Driven Hospitality

Hospitality is more than service—it’s about creating moments that resonate, delight, and inspire. Some hotels don’t just meet expectations; they elevate every guest experience while making a positive impact on their communities and the world. From personalized amenities to carefully curated marketplaces, these thoughtful touches tell stories, support meaningful causes, and forge genuine connections.

This year, we’re excited to recognize the hotels and teams raising the bar for purpose-driven hospitality through our Procure Impact Awards. These honorees exemplify innovation, dedication, and heart, turning every guest stay into an opportunity to do good. With over 2,000 hotels nationwide embracing the Dignity of Work pledge, these leaders shine for their creativity, vision, and unwavering commitment to meaningful hospitality. Join us in celebrating their extraordinary accomplishments!

Guest Experience & Service Awards

The Guest Experience & Service category celebrates hotels and teams that go above and beyond to create meaningful, memorable, and human-centered guest experiences. These winners prove that small, intentional details—thoughtful amenities, local storytelling, and moments of surprise—can transform a stay into something truly special.

The Heartfelt Welcome Award

Winner: The Windsor Suites

PM Hotel Group

Recognizing unforgettable first impressions, The Windsor Suites sets the tone from the moment guests arrive.

Their intentional, personal welcome moments create immediate warmth and connection with guests. Each elegant gift comes with a card that tells its story—Belgian chocolates made by adults of all abilities and essential oils that empower survivors.

The Signature Experience Award

Winner: Marriott's Postcard Cabins

Hotel Equities

By designing immersive, story-driven stroopwafel s'mores that give back to refugee communities, Marriott's Postcard Cabins deliver distinctive, deeply memorable stays. Here's the top 5 Postcard Cabins:

• Postcard Cabins – Starved Rock

• Postcard Cabins – Shenandoah

• Postcard Cabins – Eastern Catskills

• Postcard Cabins – Machimoodus

• Postcard Cabins – Blake Brook

Mini-Bar Glow Up Award

Winner: Waymore's Guest House & Casual Club

HEI Hotels & Resorts

Waymore's Guest House & Casual Club transformed their in-room offerings into a curated experience—highlighting thoughtful selections, elevated presentation, and products that guests are excited to discover.

Products include: Millionaire's Shortbread Bars that empower survivors, Raspberry Gummy Fish that lift women out of poverty, and pretzels made in a neurodiverse kitchen.

The Moment Maker Award

Winner: Westin Baltimore Washington Airport

HEI Hotels & Resorts

An unexpected twist on a local flavor helped create an unforgettable guest experience.

Westin Baltimore Washington Airport took a classic Maryland flavor—bay spice—and put it on a gourmet caramel popcorn. The result? A savory-sweet, one-of-a-kind gift for guests that provides jobs for adults of all abilities

The Signature Sip Award

Winner: The River Inn

PM Hotel Group

The River Inn stands out for its thoughtfully curated in-room coffee offering—pairing quality, storytelling, and guest delight in every cup. Thanks to The River Inn's commitment, Butler Coffee was able to give two adults with disabilities the joy and life-changing experience of dignified work.

Innovation Awards

The Innovation category honors hotels and teams that disrupt the status quo, pioneering bold new ways of doing business with impact at the center. These properties prove that innovation and purpose are most powerful when they work hand in hand.

The Marketplace Magic Award

Winner: AC Hotel New York Times Square

OTO Development

AC Hotel Times Square redefines the hotel marketplace by turning it into a platform for Community Made Goods.

By spotlighting mission-driven brands, they create a retail experience that supports local economies and increases sell-through, all while delighting guests with meaningful choices.

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The Snack Innovator Award

Winner: Pacific Hospitality Group

At 3 different properties across the Pacific portfolio, guests can enjoy unique and delicious private label snacks at three different properties that fuel jobs for women with barriers to work.

Chili Picante Plantain Chips, Ginger Zing Trail Mix, and Summer Harvest Gummies—all elegantly branded to match the hotel's aesthetic.

Most Impactful Renovation Award

Winner: AC Hotel Arlington National Landing

HHM

This trailblazing property transformed its newly renovated marketplace and guest areas into a purpose-driven environment—proving that thoughtful design can directly support job creation and community impact.

Guest favorites include Popcorn for the People, which provides jobs to folks of all abilities.

Viral Product Placement Award

Winner: Champagne Cruz at Crowne Plaza Virginia Beach

Hotel Equities

Creativity meets cultural relevance with this standout activation!

Influencer Champagne Cruz at Crowne Plaza Virginia Beach captured attention far beyond the hotel walls, turning this amenity into a moment of connection, storytelling, and viral engagement.

Featured: Belgian Chocolate Toffee Popcorn.

Design with Purpose Award

Winner: The Normandy Hotel

PM Hotel Group

The Normandy Hotel is recognized for integrating impact into design itself. Every detail—from clocks to chess tables and custom furniture—reflects a commitment to purpose, proving that thoughtful design can inspire guests while supporting a greater mission.

Their elegant, aesthetic choices gave second chances to formerly incarcerated individuals and dignified employment to veterans.

Leadership Awards

The Leadership category recognizes trailblazers, catalysts, and executive teams who lead with intention—turning principles into action and inspiring teams to create meaningful impact across every level of their organization.

The Trailblazer Award

Winner: Josh Reichert, Airlie Hotel

PM Hotel Group

Honoring individuals who pave the way for others, Josh Reichert exemplifies leadership rooted in action. His work at Airlie Hotel demonstrates how one leader’s vision can influence culture, operations, and community engagement.

From tea and coffee to amenities and snacks—Airlie has infused impact into every guest experience thanks to Reichert's leadership.

The Catalyst Award

Winner: Chris Moody, Vision Hospitality

This award recognizes leaders who spark momentum.

Chris Moody’s leadership at Vision Hospitality has ignited systemic change—bringing teams together around purpose-driven hospitality that creates measurable impact.

The Culture Champion Award

Winner: Peachtree Group

Peachtree Group is celebrated for embedding purpose deeply into company culture.

Their commitment to people-first values empowers teams to live the mission daily, creating environments where both employees and guests thrive.

Best Life-Changing Swag Award

Winner: Sage Hospitality

More than just branded merchandise, Sage Hospitality’s swag programs inspire connection, pride, and purpose.

This award recognizes thoughtful, meaningful items that leave a lasting impression well beyond the event or stay.

Read more.

Best Event Activation Award

Winner: Hilton Baltimore BWI Airport

Through creative programming and intentional partnerships, their events transform gatherings into opportunities for storytelling, engagement, and real-world impact.

Read about how they honored Marcus—a local entrepreneur who doesn't let his disability prevent him from reaching his dreams.

Thoughtful Touch Award

Winner: Courtyard by Marriott New York World Trade Center Area

Concord Hospitality

This award recognizes the power of small, intentional moments.

Courtyard by Marriott New York World Trade Center Area stands out for not only delivering thoughtful gestures that make guests feel genuinely cared for—they created a basket raffle for employee appreciation items from Procure Impact, such as teas, bath salts, bar soaps, honey, and lip balms. 

Top 20 Champions of Impact

Each year, the Procure Impact Awards also recognize standout properties that consistently demonstrate extraordinary commitment to community impact, thoughtful sourcing, and the Dignity of Work. These hotels go beyond individual initiatives—embedding purpose into daily operations and guest experience. See how the top five properties are redefining hospitality with meaningful guest experiences.

• Hotel Emeline

• Kimpton Hotel Monaco Washington DC

• The Rally Hotel

• Sheraton Philadelphia University City

• Chateau Élan Winery & Resort

• The River Inn

• The Adolphus

• Noelle Nashville

• Proper Hotel Austin

• Airlie Hotel

• Canopy Washington DC Bethesda North

• The Westin Baltimore Washington Airport – BWI

• The Westin Annapolis

• The Windsor Suites

• The Ray Hotel Delray Beach

• Grand Hotel

• The Whitley Hotel

• Holiday Inn Washington Capitol – National Mall

• Meritage Resort

• Waymore’s Guest House & Casual Club