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Lauren & Jen Honored with the Arne Sorenson Social Impact Leadership Award



On Monday, January 27th, our team at Procure Impact was honored at the Night of a Thousand Stars Gala, where two of our co-founders, Lauren McCann and Jen Collins, received the prestigious Arne Sorenson Social Impact Leadership Award. This award, presented by the American Hotel & Lodging Association (AHLA), AHLA Foundation, and BHN Group, recognizes visionary leaders who are using business as a force for good.


A Mission That Matters

Procure Impact was founded with a singular purpose: to transform everyday business purchasing into a tool for social change. Our B2B marketplace connects businesses with products made by individuals facing barriers to work—refugees, veterans, individuals with disabilities, and those overcoming homelessness, incarceration, addiction, and trauma. Every purchase made through Procure Impact directly creates jobs and opportunities for these workers.


Receiving this award is a testament to the hospitality industry’s embrace of responsible sourcing and its power to uplift marginalized communities.


A Moment of Gratitude

Lauren and Jen took the stage to accept the award with heartfelt speeches that underscored the importance of dignity in work and the incredible support from the hospitality sector.

"Hospitality is the act of discovering how to make people feel seen. We are so honored and humbled to receive this award. Procure Impact’s marketplace represents 3,000 products across high-demand categories, but what makes us unique is that every product is made by an individual with barriers to work."
"The hospitality sector’s embrace of our work is helping these individuals feel seen."

They also took a moment to thank Pacific Hospitality Group and Sage Hospitality Group, Procure Impact’s first customers, whose belief in this mission helped it scale.

"Because they believed in us and saw our vision, we have impacted countless lives across thousands of hotels."

A Legacy of Social Impact

The Arne Sorenson Social Impact Leadership Award is named after the late Arne Sorenson, former CEO of Marriott International. Known for his commitment to the communities around him, he was brilliant, driven, and profoundly kind.

"To be named in any way with the legacy of Arne Sorenson is a deep, deep honor. Arne was a visionary leader with a huge humanitarian heart. He led with faith, purpose, and courage every day."

Lauren and Jen dedicated this award to the true heroes of the Procure Impact story—our supplier partners, many of whom were in attendance. These social enterprises employ individuals overcoming homelessness, addiction, and incarceration and provide them with a pathway to stability and success.


A Partnership with Purpose

This award comes on the heels of a groundbreaking initiative: the Dignity of Work Pledge. In partnership with AHLA members, Procure Impact set a goal to create 100,000 hours of paid employment for individuals with barriers to work. Thanks to the hospitality industry’s incredible support, this goal was achieved and surpassed23 hospitality companies pledged over $7.4 million in purchases to create meaningful jobs. We've set the bar even higher now—1 million hours by 2030! If you're interested in joining the Dignity of Work movement, reach out to jen@procureimpact.us.


The Power of Purposeful Procurement

This night was a celebration, not just of Procure Impact, but of the entire hospitality industry—an industry proving that every purchasing decision can be an opportunity for social good.

We want to extend our gratitude to AHLA, BHN, our partners, and every organization that has stood with us in this mission.




Watch the Moment! 🎥




See the Highlights 📸




















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