The hospitality industry thrives on innovation, creativity, and the ability to make guests feel special. But some hotels go beyond great service—they create experiences that leave a lasting impact on their guests and the world around them. These leaders understand that small details, from custom amenities to thoughtfully curated marketplaces, can tell stories, support meaningful causes, and spark connections.
This year, we’re thrilled to honor the hotels and teams setting the gold standard for purpose-driven hospitality with our Impact Awards. These winners represent the best of the best: innovators who have transformed guest stays into opportunities for meaningful engagement.
With more than 1900+ hotels across the United States committing to the movement with Dignity of Work pledges, these leaders stand out for their creativity, commitment, and vision. Let’s celebrate their remarkable achievements!
2024 Impact Award Winners
Most Creative Customization
The Normandy Hotel in Washington, D.C., managed by PM Hotels, brought artistry and utility together with custom wooden door hangers from Formr. This unique touch left guests with a memorable and meaningful impression.
Peak of Sophistication
The Four Seasons Atlanta partnered with The Worthy Co to create custom Bergamot & Rosewood candles. These elegant candles offer a unique sensory experience, allowing guests to bring a piece of their luxury stay back home.
Impact Influencer
Maxine Henry at the Westin Washington D.C. City Center, part of Sage Hospitality, led the way by adding impactful products, from amenities to marketplace snacks to retail shop candles. Her efforts contributed over 600 hours of work for underestimated individuals, making a tangible difference in her community.
Most Meaningful Marketplace
The Rally Hotel in Denver, Colorado, managed by Sage Hospitality, curated a sleek, elevated marketplace stocked with snacks from Procure Impact vendors. This thoughtful offering invited guests to engage with products that make a difference.
Most Memorable Moment
The Hotel Hive in Washington D.C., part of PM Hotel Group, created a lemonade stand sweetened with Hon’s Honey to welcome Georgetown University students. This playful and purposeful gesture brought the community together in a memorable way.
Warmest Welcome
Canopy by Hilton Washington D.C. Bethesda North, part of Sage Hospitality, welcomed guests with granola bars from Beautiful Day Granola. Accompanied by elegant storytelling, this amenity invited guests to connect with the product’s inspiring origins supporting resettled refugees.
Most Flavorful Impact
The Hilton Baltimore BWI Airport, managed by PM Hotel Group, introduced Habanero Honey Hot Wings to their menu, flavored with Hon's Habanero Honey. This permanent addition brings delicious flavor and meaningful purpose to their restaurant.
Fall Flavors Fanatics
SpringHill Suites Lexington Fritz Farm, along with many Peachtree Group hotels, celebrated the season with fall-inspired snacks like Pumpkin Spice Popcorn from multiple Procure Impact vendors. Their thoughtful selection created a cozy and memorable experience for guests.
Most Awe-Inspiring Amenity
The Windsor Suites in Philadelphia, part of PM Hotel Group, partnered with Cameron’s Chocolates to create customized heart chocolate boxes for the City of Brotherly Love. These elevated amenities delight VIP guests and add an unforgettable touch.
Best Storytelling
The Hilton Garden Inn Alexandria Old Town National Harbor, managed by Donohoe Hospitality, invested in our Community Made Goods retail display! Their display invites guests to make a difference in their community together—creating a memorable and meaningful guest stay.
Popcorn Enthusiast
Embassy Suites by Hilton Omaha, part of Atrium Hospitality, made their guests' stay pop with 220 bags of Cheddar Caramel Popcorn from Prospector in 2024. This indulgent snack brought joy to guests and elevated their amenity offerings.
360 Degrees of Purpose
The Aloft Asheville Downtown, managed by McKibbon Hospitality, brought impact to life with a spinning display of Procure Impact snacks. This creative and eye-catching showcase not only delighted guests but also highlighted the meaningful stories behind each product, turning a simple display into a conversation starter about purpose and change.
Best Interactive Experience
Pasea Hotel in Huntington Beach, California, managed by Pacific Hospitality, is one of our longest-standing partnerships. They invited staff to experience Procure Impact's products and learn the story behind each one so that they could better inform guests of the impact of their purchases and experiences.
Honoring Hospitality’s Top 20 Champions of Impact
In addition to the individual award winners, we celebrate our Top 20 Champions of Impact—hotels that have gone above and beyond in creating meaningful guest experiences. These champions, spanning the country from boutique properties to major brands, show that purpose and innovation go hand in hand.
Meritage Resort (Pacific Hospitality Group)
Canopy Washington DC Bethesda North (Sage Hospitality)
Embassy Suites Omaha Downtown Old Market (Atrium Hospitality)
The Windsor Suites (PM Group)
Thompson Atlanta Buckhead (Hyatt)
The Westin Washington DC City Center (Sage Hospitality)
The Rally Hotel (Sage Hospitality)
Embassy Suites St. Louis St. Charles (Atrium Hospitality)
Embassy Suites Raleigh Durham Research Triangle (Atrium Hospitality)
Proper Hotel Austin (Proper Hotels)
Embassy Suites Boulder (Sage Hospitality)
Embassy Suites San Marcos (Atrium Hospitality)
Hilton Long Beach (Atrium Hospitality)
Hotel Hive (PM Group)
The Crawford Hotel Denver Union Station (Sage Hospitality)
The Hotel Washington
Embassy Suites Loveland (Atrium Hospitality)
The Normandy Hotel (PM Group)
21c Museum Hotel Chicago (Davidson Hospitality)
Hotel Clio (Sage Hospitality)
Be Part of the Movement
The hotels we’ve honored here have demonstrated that hospitality can be more than service—it can be a force for good. With over 1900 properties across the United States embracing purposeful procurement, the impact is growing daily.
Want to join the movement? Let’s work together to transform your guest experiences into opportunities for connection, creativity, and impact. Contact Jen Collins: jen@procureimpact.us.
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